202 - Marketing Management [Unit 5: Control of Marketing Operations] [BBA II, Rajasthan University]

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Course: BBA II
University: Rajasthan University
Subject Name: Marketing Management (M.M)
Subject Code: 202
Unit: 5 (Control of Marketing Operations)
Syllabus:
- Need and Phase of Control
- Techniques of Controlling (Budgeting, Sales Analysis, Distribution Cost Account and Analysis)
- Marketing Audit

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