202 - Marketing Management [Unit 1: Introduction] [BBA II, Rajasthan University]
Course: BBA II
University: Rajasthan University
Subject Name: Marketing Management (M.M)
Subject Code: 202
Unit: 1 (Introduction)
Syllabus:
- Nature, Scope, Importance, Concept
- Product Differentiation
- Brand, Trademarks
- Packaging, Labelling, Product Life Cycle
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