102 - Business Communication [Unit Analysis] [BBA I, Rajasthan University]

BUSINESS COMMUNICATION

TYPE: THEORY SUBJECT

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UNIT 1

x CHAPTER TOPICS
1 COMMUNICATION (1) CONCEPT OF COMMUNICATION
(2) OBJECTIVES OF COMMUNICATION
(3) PROCESS OF COMMUNICATION
2 EFFECTIVE COMMUNICATION (1) PRINCIPLES OF EFFECTIVE COMMUNICATION
3 TYPES OF COMMUNICATION (1) UPWARD COMMUNICATION
(2) DOWNWARD COMMUNICATION
(3) HORIZONTAL COMMUNICATION
(4) GRAPEWINE COMMUNICATION


UNIT 2

x CHAPTER TOPICS
1 MEDIA OF COMMUNICATION (1) WRITTEN COMMUNICATION
(2) ORAL COMMUNICATION
(3) FACE-TO-FACE COMMUNICATION
2 ELECTRONIC COMMUNICATION (1) VISUAL COMMUNICATION
(2) AUDIO COMMUNICATION
(3) E-MAIL
(4) MODERN MEDIA TELEX
(5) FAX
(6) TELECONFERENCING
3 NON-VERBAL COMMUNICATION (1) MEDIA OF NON-VERBAL COMMUNICATION
(2) KIVESIES EFFECTS


UNIT 3

x CHAPTER TOPICS
1 BARRIERS TO COMMUNICATION (1) WRONG CHOICE OF MEDIUM
(2) PHYSICAL BARRIERS
(3) SEMANTIC BARRIERS
(4) DIFFERENT COMPREHENSION OF REALITY
(5) SOCIO-PSYCHOLOGICAL BARRIERS
(6) EFFECTIVE PLANNING


UNIT 4

x CHAPTER TOPICS
1 AIDS TO CORRECT WRITING (1) TENSES
(2) MODELS
(3) CONDITIONAL INFINITIVES
(4) GERUNDS AND PARTICIPLES
(5) ACTIVE AND PASSIVE VOICE
(6) SUBJECT-VERB AGREEMENT
(7) COMMON ERRORS


UNIT 5

x CHAPTER TOPICS
1 PRACTICAL ASPECTS OF
BUSINESS COMMUNICATION		 (1) REPORT WRITING
(2) PUBLIC SPEAKING
(3) SEMINAR PRESENTATION
(4) INTERVIEW
(5) GROUP DISCUSSION
(6) ACTIVE LISTENING
2 WRITING SKILLS (1) TYPES OF BUSINESS LETTERS
(2) LETTER WRITING

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